Quick answer
- Multi-touch attribution for larger ad budgets: Northbeam, from $1,500 (Starter, month-to-month).
- A full data warehouse and BI layer priced by GMV: Polar Analytics, Core from $720/month below $5M GMV.
- Free baseline web analytics: Google Analytics 4.
- You mainly use Triple Whale for profit and P&L: Lifetimely (free to 50 orders, then from $49/month) or TrueProfit (from $35/month).
- Attribution on a small budget: ThoughtMetric, from $99/month at 25,000 pageviews.
- Ad tracking priced by revenue: Hyros. Attribution plus MMM and incrementality: Rockerbox (quote only).
- Stay on Triple Whale if you use several of its jobs together (dashboard, attribution and Moby AI) and its listed Foundation price fits your GMV tier.
Jobs to be done
First, which job do you need?
- Profit dashboard: pulls orders, ad spend, COGS and fees into a daily P&L. Lifetimely, TrueProfit and BeProfit do this; they are not multi-touch attribution tools.
- Multi-touch attribution (MTA): assigns credit for each order across ad clicks and views. Northbeam, ThoughtMetric, Hyros, Rockerbox and Triple Whale's paid plans do this.
- Data warehouse and BI: stores all your commerce and marketing data for custom reporting. Polar includes a dedicated Snowflake database on every plan.
- Marketing-mix modeling and incrementality: estimates what ads actually caused, not just what they touched. Rockerbox, Northbeam's higher tiers, Polar's incrementality tests and Triple Whale Enterprise offer this.
- Server-side tracking: improves the data sent to ad platforms and analytics. Elevar does this; it is not an attribution tool, and many brands run it alongside one.
For how attribution differs from incrementality, see our analytics and attribution guide.
Worked example
Annual list cost for one store
Store: a Shopify brand with $1M annual GMV (about $83,000 a month), roughly 2,000 orders a month and $30,000 a month in ad spend. List prices only, from each vendor's own pricing page or Shopify App Store listing on Oct 7, 2026; excludes tax, add-ons and setup.
| Tool (job) | Plan that fits | Annual list cost | Notes |
|---|---|---|---|
| Google Analytics 4 (web analytics) | Free | $0 | Analytics 360 is quote-based |
| Lifetimely (profit) | M: 501–3,000 orders, $149/mo | $1,788 | Free up to 50 orders |
| TrueProfit (profit) | Ultimate $100 + 500 extra orders × $0.10 | $1,800 | Monthly only |
| Triple Whale Foundation | $219/mo, 12-month term | $2,628 ($2,190 prepaid) | Shopify listing price; confirm it applies to your GMV tier |
| Polar Analytics Core (BI + MTA) | Under $5M GMV band, $720/mo | $8,640 | $750/mo on its Shopify listing |
| Triple Whale Automate | $749/mo, 12-month term | $8,988 ($7,490 prepaid) | Same caveat as Foundation |
| Hyros (ad tracking) | Up to $250K tracked revenue, $999/mo | $11,988 | Pricing page showed a time-limited promotion |
| Northbeam Starter (MTA) | Under $1.5M yearly ad spend, $1,500 | About $18,000 | Usage-based starting price, varies with pageviews |
| ThoughtMetric (MTA) | Depends on pageviews | Not computable | $99/mo at 25,000 pageviews |
| Rockerbox (MTA, MMM, incrementality) | Quote | Quote only | No public prices |
Editorial calculation. Billing units differ (GMV, orders, pageviews, tracked revenue, ad spend), so the same store can land in different tiers as it grows.
Profit dashboards cost a fraction of attribution tools. If your team mostly opens Triple Whale for the daily P&L, a profit tool plus free GA4 may cover it for under $2,000 a year. If you rely on multi-touch attribution to move ad budget, compare Northbeam, Polar and ThoughtMetric on how they model credit, not only on price.
Baseline
Triple Whale baseline (for comparison)
Triple Whale's website lists Free, Foundation, Automate and Enterprise plans with no dollar prices: Foundation and Automate go to a booked walkthrough and Enterprise to sales. Its Shopify App Store listing shows Foundation at $219/month ($2,190/year) and Automate at $749/month ($7,490/year). Triple Whale says paid pricing depends on annual GMV and package, paid plans are 12-month subscriptions, and accounts move up automatically as revenue grows. The Free plan allows 10 users, 12 months of data and first- and last-click attribution only. Full overview: Triple Whale review.
Not ranked
The 8 alternatives
Not ranked. Northbeam, Polar Analytics and Google Analytics 4 have full BestStorefront overviews; the others link to their official pricing pages in Sources.
Northbeam — attribution for larger ad budgets
- Best for
- Brands spending heavily on paid media across channels who want multi-touch attribution with optional MMM and incrementality.
- Pricing (verified Oct 7, 2026)
- Plans are chosen by annual marketing spend: Growth (quote, bundled with an agency partner), Starter $1,500 for brands spending under $1.5M a year on ads (month-to-month, usage-based by pageviews), Professional $3,500/month on an annual term, Enterprise custom. Northbeam says listed rates are starting points.
- Watch out for
- No free plan or trial shown. Northbeam's own page gives two different thresholds for when Enterprise applies ($250K and $500K a month in ad spend).
Polar Analytics — data warehouse and BI priced by GMV
- Best for
- Brands that want custom reporting across all their data, with a dedicated Snowflake database, attribution and AI agents.
- Pricing (verified Oct 7, 2026)
- Core is priced by annual GMV band: $720/month below $5M GMV, $1,020 at $5–7.5M, $1,380 at $7.5–10M, rising from there; its Shopify listing says Core is from $750/month with annual-term discounts. BI alone starts at $510/month. Custom plans by quote.
- Watch out for
- No free plan or trial shown. The website and Shopify listing differ on the entry price, and the billing term behind $720 isn't stated.
- Read more
- Polar Analytics overview
Google Analytics 4 — the free baseline
- Best for
- Every store, as a baseline for traffic and conversion reporting, whatever else you use.
- Pricing (verified Oct 7, 2026)
- Free. Analytics 360 has a fixed base fee covering the first 25 million events a month plus per-event fees above that; Google doesn't publish dollar amounts.
- Watch out for
- Not built around ecommerce profit or ad-spend reconciliation; attribution relies on Google's own models and your tagging quality.
Lifetimely — profit and lifetime-value dashboard
- Best for
- Shopify brands whose main use of Triple Whale is the daily P&L, cohort and lifetime-value reporting.
- Pricing (verified Oct 7, 2026)
- Priced by monthly orders: free up to 50 orders, then $49 (to 500), $149 (to 3,000), $299 (to 7,000), $499 (to 15,000), $749 (to 25,000) and $999 above. 14-day trial on paid plans; Amazon data adds $75/month.
- Watch out for
- Not a multi-touch attribution tool. No annual pricing shown on its page.
- Read more
- Analytics & attribution desk
TrueProfit — the lowest-cost profit tracker
- Best for
- Smaller Shopify stores that want a profit dashboard at a low monthly price.
- Pricing (verified Oct 7, 2026)
- Basic $35/month (300 orders), Advanced $60 (600), Ultimate $100 (1,500), Enterprise $200 (3,500); extra orders cost $0.07–$0.30 each with a monthly cap. 14-day trial; no yearly plan; each store needs its own plan.
- Watch out for
- Profit tracking, not attribution. Per-order overage means a fast-growing store can outgrow its tier quickly.
- Read more
- Analytics & attribution desk
ThoughtMetric — attribution on a small budget
- Best for
- Smaller brands that want multi-touch attribution, server-side tagging and post-purchase surveys without an enterprise contract.
- Pricing (verified Oct 7, 2026)
- Priced by monthly pageviews, from $99/month at 25,000 pageviews; annual billing gives two months free. 14-day trial; no enterprise contract required.
- Watch out for
- Higher pageview tiers weren't shown on the page we checked, so price your actual traffic.
- Read more
- Attribution guide
Hyros — ad tracking priced by revenue
- Best for
- Brands, including info-product and high-ticket sellers, that want ad tracking and attribution priced by tracked revenue.
- Pricing (verified Oct 7, 2026)
- One plan priced by tracked monthly revenue: $230 (up to $20K), $353 (to $40K), $583 (to $83K), $999 (to $250K), $1,499 (to $750K); custom above $1M. No trial shown.
- Watch out for
- On Oct 7, 2026 the pricing page showed a time-limited "special pricing" banner, so these prices may change. Hyros describes itself as ad tracking, not an analytics tool.
- Read more
- Attribution guide
Rockerbox — attribution, MMM and incrementality
- Best for
- Larger brands that want multi-touch attribution, marketing-mix modeling and incrementality testing from one vendor.
- Pricing (verified Oct 7, 2026)
- Quote only; Rockerbox's plans page shows no prices.
- Watch out for
- Older pages cite a free plan and a $150/month Starter, but neither is shown on Rockerbox's current page.
- Read more
- Analytics & attribution desk
Not a replacement
A note on tracking tools
Elevar (now sold under the Audiense name) is often mentioned alongside these tools, but it is server-side tracking, not attribution: it improves the data sent to GA4, Meta and others. Pricing is by monthly orders, from $225/month for 2,000 orders, with a 15-day trial. Many brands run it with whichever attribution tool they choose.
Switching costs
When to stay on Triple Whale
- Your team uses the dashboard, attribution and Moby AI together, so replacing it means buying two or three tools.
- Your GMV tier sits at the listed Foundation price and you've just prepaid a 12-month term.
- You rely on Triple Whale's Shopify-native setup and Sonar data sync to ad platforms.
Consider moving when you only use one job (usually the profit dashboard), when your GMV tier has pushed the price up, or when you need incrementality and MMM that only Enterprise provides.
Checklist
How to compare before you switch
- List what your team actually opens each week: P&L, creative reports, attribution, AI questions.
- Note your annual GMV, monthly orders, pageviews and ad spend; each tool prices on a different one.
- Check contract terms: Triple Whale's paid plans are 12-month subscriptions, so time a switch to renewal.
- Run the candidate alongside your current tool for a month and compare attributed revenue by channel against your own order data.
- Model the ad-budget decisions you would make with each tool, using our MER and CAC calculator.
Decision support
Frequently asked questions
How much does Triple Whale cost?
There's a Free plan. Triple Whale's Shopify App Store listing shows Foundation at $219/month and Automate at $749/month ($2,190 and $7,490 a year). Its website shows no prices and says paid pricing depends on annual GMV and package, on 12-month terms.
What is a cheaper alternative to Triple Whale?
For profit tracking, Lifetimely (free to 50 orders, then from $49/month) and TrueProfit (from $35/month) cost far less. For attribution on a small budget, ThoughtMetric starts at $99/month. GA4 is free.
What is the best Triple Whale alternative for attribution?
It depends on ad spend and the depth you need. Northbeam suits larger multi-channel budgets, Polar suits brands wanting BI and attribution on a data warehouse, ThoughtMetric suits smaller budgets, and Rockerbox adds MMM and incrementality.
Is Triple Whale a contract?
Yes for paid plans: Triple Whale says Foundation, Automate and Enterprise are 12-month subscriptions, billed monthly or prepaid annually with two months free.
Do I need attribution software at all?
Not always. Smaller stores often get more from a profit dashboard and GA4 than from multi-touch attribution. Attribution earns its cost when you spend enough across several ad channels to move budget based on it.
Has BestStorefront tested these tools?
No. This page is an independent editorial overview based on each vendor's published pricing. Hands-on testing is pending.
Documentation