Field guides
Build a better commerce stack.
Practical research for platform, architecture, and operating decisions.
Lead buyer’s guide / Updated Sep 28, 2026
Best Ecommerce Platforms for 2026
A non-ranked guide to six storefront approaches.
Buyer’s guide / Updated Sep 28, 2026
Best Ecommerce Platforms for Small Business
Operating approaches and who should investigate each.
Cost guide / Updated Sep 28, 2026
Ecommerce Platform Pricing Compared
Sticker price versus total cost of ownership.
Cost guide / Updated Sep 28, 2026
Ecommerce Payment Processing Fees
How percentage, fixed, international, and method fees add up.
Buyer’s guide / Updated Sep 28, 2026
Ecommerce Customer Support Software
Ticket-based versus seat-based helpdesks. Not ranked.
Operator cost guide / Updated Sep 28, 2026
Ecommerce Fulfillment Costs
Normalize 3PL quotes into cost per order and annual total.
Operator checklist / Updated Sep 28, 2026
3PL RFP Checklist
A copy-friendly requirements and vendor-question set.
Analytics buyer’s guide / Updated Sep 28, 2026
Ecommerce Analytics & Attribution Software
Web analytics, BI, attribution, MMM, incrementality, and measurement maturity.
Conversion buyer’s guide / Updated Sep 28, 2026
Ecommerce Conversion Optimization Software
Experimentation, personalization, profit, traffic, performance, privacy, and governance.
Lifecycle marketing buyer’s guide / Updated Sep 28, 2026
Ecommerce Lifecycle Marketing Software
Email, SMS, RCS, consent, billing units, attribution, incrementality, and total cost.
Signature methodology / Updated Sep 28, 2026
The 2027 Ecommerce Stack
Twelve technology layers and no winners before testing.