Software directory
Storefronts, payments, customer support, fulfillment, analytics, attribution, and conversion optimization. Every entry shows its product type, pricing model, verified first-party pricing context, and exactly how far our research has gone. No rankings, no scores, no paid placement.
85 of 85 products shown
Independent editorial overview · Hosted SaaS · Subscription
Hosted ecommerce platform for storefront, checkout, operations, analytics, apps and support in one managed system.
Independent editorial overview · Open-source, self-hosted · Free core + paid services
Free, open-source ecommerce plugin for WordPress; the merchant chooses hosting, payments and extensions.
Independent editorial overview · Hosted SaaS · Subscription
Hosted SaaS commerce platform with multi-storefront, headless and B2B options.
Independent editorial overview · Hosted website builder · Subscription
Hosted website builder with integrated ecommerce; a paid plan is required to accept payments.
Independent editorial overview · Hosted website builder · Subscription
Hosted website builder with integrated commerce, oriented toward design-led brands, services and smaller catalogs.
Independent editorial overview · Enterprise, hosted or self-hosted · Quote-based
Enterprise commerce platform offered as a multi-tenant cloud service, a dedicated cloud deployment, or a storefront/merchandising optimizer layer.
Independent editorial overview · Payments platform · Per transaction
Developer-oriented payments platform and APIs for accepting online payments, with standard pay-as-you-go pricing and custom pricing for large volume.
Independent editorial overview · Wallet & checkout · Per transaction
Wallet, branded checkout and card-processing products; the fee depends on how the buyer pays (PayPal, guest, card, Venmo, Pay Later).
Independent editorial overview · Payments + POS · Per transaction
Payments with point-of-sale and omnichannel commerce tools; online rates differ by Square plan and service.
Independent editorial overview · Enterprise payments infrastructure · Per transaction
Global, enterprise-oriented payments infrastructure priced as a fixed processing fee plus a payment-method fee per transaction.
Independent editorial overview · Ecommerce helpdesk · Ticket volume
Ecommerce helpdesk combining email, chat, social, phone and SMS with store context; Helpdesk plans are priced by ticket volume, not per agent.
Independent editorial overview · Customer service platform · Per agent (seat)
Broad, cross-industry customer service platform with Support and Suite plans priced per agent, plus add-ons and usage-based features.
Independent editorial overview · Fulfillment platform · Quote-based
Outsourced ecommerce fulfillment with its own dashboard software: receiving, storage, pick/pack, shipping and returns, with centers in the US, Canada, UK, Australia and Europe.
Independent editorial overview · Fulfillment platform · Quote-based
Outsourced ecommerce fulfillment with volume-adjusted fulfillment fees, a published monthly-minimum formula, and software integrating with 100+ carts, marketplaces and solution providers.
Independent editorial overview · Fulfillment platform · Rate card
Flexport’s ecommerce fulfillment service (distinct from its freight forwarding), priced from a published rate card with unit- or zone-based fulfillment and cubic-foot storage.
Independent editorial overview · Ecommerce analytics platform · Free + GMV-based subscription
Commerce analytics and measurement platform with a free plan and paid packages priced by annual GMV and package selection.
Independent editorial overview · Marketing attribution platform · Marketing-spend-based / quote
Marketing measurement and attribution platform with plans organized around annual marketing spend and quote-based or starts-at pricing.
Independent editorial overview · Ecommerce BI / data platform · GMV-based / quote
Ecommerce analytics and business-intelligence platform with GMV-based Core and Custom plans and vendor-documented reporting and attribution capabilities.
Independent editorial overview · Web & app analytics · Free / enterprise upgrade
Broad web and app measurement foundation for customer interactions, reporting, cross-platform attribution and Google ecosystem integrations.
Independent editorial overview · Ecommerce personalization · Orders-based modular subscription
Shopify ecommerce personalization platform spanning cart, checkout, post-purchase, search, merchandising, flows, and A/B testing packages.
Independent editorial overview · Ecommerce experimentation · Order-volume modular subscription
Shopify experimentation platform for testing prices, offers, content, merchandising, shipping, checkout, and post-purchase experiences.
Independent editorial overview · Search & merchandising personalization · GMV + traffic modular / quote
Ecommerce personalization, search, and merchandising platform with modular pricing tied to volume, selected modules, and support requirements.
Independent editorial overview · General experimentation platform · Visitor quota / quote
Broad web experimentation platform for split and multivariate testing, with visitor-quota pricing and enterprise governance capabilities.
Independent editorial overview · Ecommerce B2C CRM / email + SMS · Active profiles + channel usage
B2C CRM and marketing platform for email, SMS/mobile messaging, customer data, and analytics, with pricing that scales by active profiles and channel usage.
Independent editorial overview · Ecommerce email + SMS · Contacts/list size + channel usage
Ecommerce email and SMS marketing platform for Shopify, WooCommerce, and other commerce platforms, with contact-based paid tiers and country-based SMS rates.
Independent editorial overview · Omnichannel messaging / lifecycle · Custom usage/list/channel based
SMS and email marketing platform with RCS, push, and AI options by package; pricing is tailored to message volume, list size, channels, and AI products.
Independent editorial overview · Shopify SMS / retention · Monthly software + per-message usage
Shopify-focused SMS/RCS retention platform with published monthly software fees, per-message rates, and carrier fees.
Independent editorial overview · Inventory & manufacturing ERP · Usage-based subscription
Cloud inventory and manufacturing ERP for product brands that make, assemble or stock goods, with a free plan and custom annual contracts.
Independent editorial overview · Shopify back-in-stock & preorder app · Tiered app subscription
Shopify app for back-in-stock alerts, preorders, low-stock urgency and wishlists, sending notifications by email, SMS and WhatsApp.
Independent editorial overview · Live chat & AI support · Conversation-based subscription
Live chat, ticketing and AI agent (Lyro) customer service software for small and mid-sized online stores, priced by billable conversations.
Independent editorial overview · Print-on-demand supplier · Pay per order (no subscription)
Fashion-focused print-on-demand and clothing supplier that syncs products to Shopify and charges per product when customers order.
Independent editorial overview · Dropshipping sourcing app · Tiered app subscription
Shopify dropshipping app for importing supplier products from marketplaces such as AliExpress and Alibaba, with order-status and tracking sync.
Independent editorial overview · Ecommerce growth capital · Fixed cost of capital
Working-capital provider for experienced ecommerce sellers, funding inventory and COGS through a Growth Plan with staged cash releases and a fixed cost of capital.
Independent editorial overview · Ad automation app · Plan fee + ad-spend percentage
Automated Google and Meta ad campaigns for Shopify, WooCommerce and BigCommerce stores, with self-serve and expert-supported plans.
Independent editorial overview · Marketplace advertising platform · Plan fee + ad-spend percentage
Advertising software and managed service for Amazon and Walmart sellers, priced as a monthly platform fee plus a percentage of connected ad spend.
Independent editorial overview · Amazon seller software suite · Priced per tool
Portfolio of Amazon seller tools covering reimbursements, PPC, DSP management, profit analytics and related operations, sold as individual products.
Independent editorial overview · Marketplace analytics platform · Quote-based
Analytics platform that unifies Amazon, Walmart and other marketplace data into dashboards, daily alerts and AI-guided insights, on custom annual plans.
Independent editorial overview · AI product content studio · Subscription
AI tool that generates product content, such as imagery and ad creative, from a store or listing link for Shopify, Amazon, Etsy and other sellers.
Independent editorial overview · Inventory & warehouse management · Subscription
Multi-channel inventory and warehouse management for ecommerce sellers, with barcoding, multi-location stock and tiered monthly plans.
Independent editorial overview · Print-on-demand network · Free + optional subscription
Print-on-demand platform (gelato.com) with a free account and an optional Gelato+ subscription, routing orders to a network of print partners.
Independent editorial overview · Multichannel operations platform · Free tier + subscription
Multichannel operations platform for marketplace sellers: orders, listings, inventory and fulfillment across Amazon, Walmart, eBay, TikTok, Shopify and 250+ channels.
Independent editorial overview · Retail WMS & inventory optimization · Quote-based
Retail SaaS for brands and retailers covering warehouse management, multichannel order management, allocation, replenishment and merchandise planning.
Independent editorial overview · Shipping label software · Pay-as-you-go + subscription
Pitney Bowes shipping software for small businesses to compare and print USPS, UPS and FedEx labels at negotiated rates.
Independent editorial overview · Shopify themes & apps · Priced per theme/app
Shopify theme and app developer (joined with Out of the Sandbox in 2020) whose premium themes include Empire, Tailor and Grid.
Independent editorial overview · Website & store app suite · Free tier + subscription
Suite of 60+ website and Shopify apps such as forms, popups, countdown timers and pricing tables, with free and paid tiers.
Independent editorial overview · Print-on-demand network · Free + optional subscription
Print-on-demand platform connecting sellers to print providers; free to use, with a Premium plan that lowers product costs.
Independent editorial overview · Retail media optimization · Quote-based
Retail media optimization platform combining AI ad automation with dedicated account support across Amazon PPC and DSP, Walmart, Instacart, Criteo, Google, Meta, Microsoft Ads and ChatGPT Ads.
Independent editorial overview · Post-purchase & checkout upsell app · Tiered app subscription
Shopify app from Rokt for post-purchase one-click offers, checkout and thank-you page upsells, and product/cart upsells.
Independent editorial overview · Creator storefront platform · Subscription
Hosted online store platform aimed at creators and growing brands, with plans capped by annual sales and no Sellfy transaction fees advertised.
Independent editorial overview · Multi-carrier shipping platform · Subscription + per-label fee
European-rooted multi-carrier shipping platform for labels, shipping rules, tracking and returns, priced by plan plus a per-label processing fee.
Independent editorial overview · Multi-carrier shipping platform · Free tier + subscription
Multi-carrier shipping software and API for discounted USPS, UPS, FedEx and DHL Express labels, with a free tier and label-volume plans. Separate from ShipStation.
Independent editorial overview · Dropshipping supplier marketplace · Tiered app subscription
Dropshipping product marketplace that connects stores to suppliers, with Starter, Professional, Empire and Unicorn plans.
Independent editorial overview · Reviews & loyalty platform · Subscription
Reviews, loyalty and repeat-purchase products for ecommerce brands, each sold as its own subscription or combined.
Independent editorial overview · Shopify app portfolio · Priced per theme/app
Publisher of a portfolio of Shopify apps, including Kiwi Size Chart & Recommender and ADU: Automatic Discounts.
Independent editorial overview · Subscription commerce platform · Subscription + transaction fee
Hosted subscription-commerce platform for building and running a subscription business with its own website, not just a Shopify app.
Independent editorial overview · Creator & affiliate commerce platform · Quote-based
Platform consolidating influencer, affiliate, ambassador and referral programs for Shopify brands, with cobranded creator landing pages and Meta and TikTok Shop amplification.
Independent editorial overview · Ecommerce accounting sync · Usage-based subscription
Syncs sales, fees and payouts from ecommerce and payment platforms into QuickBooks, Xero, NetSuite and Sage Intacct for reconciliation.
Independent editorial overview · Marketplace ads & operations AI · Plan fee + ad-spend percentage
AI platform for Amazon and Walmart sellers covering advertising, catalog, inventory and insights, with self-serve and managed options.
Independent editorial overview · Inventory & warehouse management · Subscription
Cloud inventory management for product businesses, with multi-warehouse, batch and serial tracking, assemblies and bills of materials, plus optional modules.
Independent editorial overview · SEO & search visibility suite · Subscription
Online visibility suite for SEO, AI search visibility, competitive research, content and advertising research. Useful to ecommerce teams researching organic and paid search demand.
Independent editorial overview · Multi-carrier shipping platform · Subscription
Web-based shipping software for importing orders from selling channels, comparing carrier rates, printing labels in batches and automating shipping rules. Separate from Shippo.
Independent editorial overview · Print-on-demand supplier · Free + optional subscription
Print-on-demand and fulfillment company that produces products in its own facilities and partner locations; free to use, with an optional Growth membership that discounts product pricing.
Independent editorial overview · CRM & marketing platform · Per agent (seat)
CRM platform with marketing, sales, service and commerce hubs. For ecommerce teams the relevant scope is CRM, email marketing, forms and automation connected to store data.
Independent editorial overview · Web & WooCommerce hosting · Subscription
Web hosting provider with managed WooCommerce hosting and a hosted website/ecommerce builder. Relevant to merchants who self-host WooCommerce.
Independent editorial overview · Amazon FBA reimbursement service · Performance-based recovery fee
Amazon FBA reimbursement auditing service that charges only after a successful recovery.
Independent editorial overview · Amazon repricing platform · Subscription
Repricing software for Amazon and Walmart sellers with AI and rule-based strategies, listing controls, and sales-based plan limits.
Independent editorial overview · Shopify web push & lifecycle messaging · Usage-based subscription
Shopify web-push application connected with Brevo email, SMS, and WhatsApp capabilities.
Independent editorial overview · Shopify bundles & upsell app · Tiered app subscription
Shopify merchandising app for product bundles, volume discounts, add-ons, mix-and-match, and frequently-bought-together offers.
Independent editorial overview · Marketplace advertising & repricing platform · Quote-based
Amazon-focused platform for advertising optimization, pricing, marketplace intelligence, and managed services.
Independent editorial overview · Digital loyalty & stamp-card platform · Subscription
Digital loyalty and stamp-card platform with campaigns, rewards, analytics, wallet tools, and multi-location options.
Independent editorial overview · Fashion ERP & PLM platform · Subscription
Modular fashion ERP and PLM platform covering product development, inventory, production, B2C, and B2B operations.
Independent editorial overview · Managed WordPress & WooCommerce hosting · Managed hosting subscription
Managed WordPress hosting with a dedicated WooCommerce offering, data-center choice, edge caching, security, backups, and support.
Independent editorial overview · Online marketplace · Listing + transaction fees
Marketplace for handmade, vintage, and creative goods with per-listing, transaction, payment-processing, and conditional advertising fees.
Independent editorial overview · Online marketplace · Plan fee + referral fees
Amazon's third-party seller marketplace, managed through Seller Central, with Individual and Professional selling plans plus category referral fees.
Independent editorial overview · Online marketplace · Insertion + final value fees
Online marketplace for new and used goods with insertion fees, category-based final value fees, per-order fees, and optional Store subscriptions.
Independent editorial overview · Online marketplace · Referral fees on sales
Walmart's third-party seller marketplace with no setup or monthly marketplace fee and category-based referral fees on completed sales.
Independent editorial overview · Subscription app · Platform fee + transaction fees
Subscription platform for Shopify (also BigCommerce and custom builds) with a customer portal, cancellation and failed-payment tools, bundles and loyalty on higher plans.
Independent editorial overview · Subscription app · Flat fee by revenue tier
Shopify subscription app with flat plans tiered by monthly subscription revenue, no transaction fees, a free plan up to $500/month, and build-a-box on the Business plan.
Independent editorial overview · Subscription app · Free (Shopify app)
Shopify's own free subscription app for subscribe-and-save on the online store and POS, managed from Shopify admin with customer self-service in customer accounts.
Independent editorial overview · Reviews & UGC app · Free plan + flat-rate plan
Shopify product reviews app with a free plan and one flat $15/month paid plan that does not rise with order volume.
Independent editorial overview · Reviews & UGC app · Tiered by monthly orders
Reviews and visual UGC platform with Google seller ratings and retail syndication; Yotpo Loyalty & Referrals is sold separately.
Independent editorial overview · Reviews & UGC app · Base fee + order blocks
Shopify app for photo and video product reviews and customer referrals, with AI sorting, highlights and translations.
Independent editorial overview · Reviews & UGC app · Tiered by monthly orders
Shopify-only customer marketing platform with Reviews, Loyalty, Referrals, Quizzes and Surveys, each priced by monthly orders or bundled.
Independent editorial overview · Amazon seller software suite · Subscription by plan
Software suite for Amazon sellers covering product and keyword research, listing tools, profit tracking and, on the Diamond plan, ad automation, with some Walmart and TikTok Shop support.
Independent editorial overview · Amazon seller software suite · Subscription by plan
Amazon product and keyword research suite for new and growing sellers (Catalyst), with an enterprise market-intelligence and advertising platform (Cobalt) sold by demo.
Need to map the layers before filtering products? Build a transparent plan with the Ecommerce Stack Builder. Entries marked “coverage in development” are covered in our 2026 platforms guide but do not yet have a dedicated editorial overview. Payments, customer support, fulfillment, analytics, and conversion optimization are also researched on their category desks. How we research. For measurement decisions, use the analytics buying guide and MER & CAC calculator. For optimization research, read the conversion software guide and use the conversion lift and profit calculator.