BestStorefrontThe technology behind better commerce.

Category desk

Ecommerce storefront platforms

The foundation for catalog, merchandising, checkout, orders, and customer data. The crucial choice is who owns the infrastructure and how the platform connects to the rest of the business.

Quick answer

Decide the operating model first—hosted SaaS, website builder, self-hosted open source, or enterprise—then compare cost and depth within it. Six platforms have independent editorial overviews here: Shopify, WooCommerce, BigCommerce, Wix, Squarespace, and Adobe Commerce. None has completed hands-on testing yet.

Not ranked

Editorial overviews

04

Independent editorial overview · Hosted website builder · Subscription

Wix

Hosted website builder with integrated ecommerce; a paid plan is required to accept payments.

Published pricing
$29.77–$159.77/mo equivalent (annual US plans)
Evidence
First-party sources · verified Sep 30, 2026 · hands-on testing pending
Official pricing
05

Independent editorial overview · Hosted website builder · Subscription

Squarespace

Hosted website builder with integrated commerce, oriented toward design-led brands, services and smaller catalogs.

Published pricing
From $19/mo (annual)
Evidence
First-party sources · verified Oct 7, 2026 · hands-on testing pending
Official pricing
06

Independent editorial overview · Enterprise, hosted or self-hosted · Quote-based

Adobe Commerce

Enterprise commerce platform offered as a multi-tenant cloud service, a dedicated cloud deployment, or a storefront/merchandising optimizer layer.

Published pricing
Custom pricing by package; no public starting price
Evidence
First-party sources · verified Sep 30, 2026 · hands-on testing pending
Official pricing

Also covered

Specialist storefronts

Niche hosted platforms for creators and subscription businesses.

07

Independent editorial overview · Creator storefront platform · Subscription

Sellfy

Hosted online store platform aimed at creators and growing brands, with plans capped by annual sales and no Sellfy transaction fees advertised.

Published pricing
From $22/mo billed yearly ($29 monthly)
Evidence
First-party sources · verified Sep 30, 2026 · hands-on testing pending
Official pricing
08

Independent editorial overview · Subscription commerce platform · Subscription + transaction fee

Subbly

Hosted subscription-commerce platform for building and running a subscription business with its own website, not just a Shopify app.

Published pricing
Subbly $69/mo and Max $149/mo plus transaction fees; Subbly X from $499/mo
Evidence
First-party sources · verified Oct 7, 2026 · hands-on testing pending
Official pricing

Framework

How to compare ecommerce platforms

01

Operating model

Hosted SaaS, website builder, self-hosted open source, or enterprise. This decides who owns hosting, updates, and incidents.

02

Total cost

Subscription, hosting, apps, payments, implementation, maintenance, and plan thresholds—over three years, not one month.

03

Checkout and payments

Checkout control, supported providers, and platform-specific fee mechanics in your regions.

04

Ecosystem and extensions

App and partner depth for the systems you rely on, and the cost of each dependency.

05

B2B and international

Price lists, company accounts, multi-currency, multi-storefront, and localization—by plan.

06

Data and control

Data ownership, export, APIs, and whether you can change hosting or code.

07

Support burden

Vendor support model versus your own team or agency for day-to-day issues.

08

Migration and switching cost

Data export, redirects, re-implementation, and retraining if you leave.

Next reads

Comparisons and guides

Decision support

Frequently asked questions

Which ecommerce platform is best?

We do not rank platforms before hands-on testing. Start with the operating model, then compare cost and depth.

Have these platforms been tested?

Not yet. All current coverage is research based on first-party sources; hands-on testing is pending.