Educational scenario model
Ecommerce conversion lift & profit calculator
Model how a conversion-rate scenario changes orders, revenue, gross profit, and contribution. No provider is preloaded, and the outputs do not prove causal lift.
Causality warning
This calculator models a scenario. It does not establish that a tool or experiment caused the lift.
Controlled experimentation is required to make causal claims. Conversion lift can reduce profit if average order value, margin, refunds, retention, or customer quality changes.
Visible formulas
- Baseline orders = sessions × baseline conversion rate
- Scenario orders = sessions × scenario conversion rate
- Incremental orders = scenario orders − baseline orders
- Revenue = orders × average order value
- Incremental gross profit = incremental revenue × gross margin
- Net contribution = incremental gross profit − tool cost
- Break-even orders = tool cost ÷ (AOV × gross margin)
- Break-even conversion-rate lift = break-even orders ÷ sessions × 100 percentage points
- Break-even scenario rate = baseline conversion rate + break-even conversion-rate lift
- Relative lift = (scenario rate − baseline rate) ÷ baseline rate × 100
Continue the research
Read the conversion software guide, visit the Conversion desk and Analytics desk, compare products in the software directory, map the Stack Builder, and review how we test.
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